Simple Customer Lifetime Value
MONEY & BUSINESS
Simple Customer Lifetime Value
Estimate an undiscounted gross-profit customer lifetime value.
UNDERSTAND YOUR RESULT
How it works
Estimate an undiscounted gross-profit customer lifetime value.
THE CALCULATIONgross-profit LTV = monthly revenue × gross margin × lifetime
Using this calculator
Enter monthly revenue per customer, gross margin (%), average customer lifetime (months). gross-profit LTV = monthly revenue × gross margin × lifetime.
What to keep in mind
Uses the amounts and rates you enter. No live prices, tax rules, lender fees or individualized financial advice are included. Keep currency and accounting periods consistent.
Frequently asked questions
Are my entries saved?
No. Calculator inputs remain in the current page and are cleared when you reload or leave. The tools do not upload your entries.
Why are results rounded?
The display is rounded for readability. Calculations use unrounded intermediate values. An estimate should not be interpreted as an exact measurement.